Provided by the Dutch agency Van Wanten Etcetera in the "Dutch Book Week", a week dedicated to the promotion of sales of books in Holland, this campaign has turned into works of biographical portraits of Anne Frank, Vincent Van Gogh, Louis Van Gaal and Kader Abdollah . Advertising campaign called "Written Portraits" was conceived by Marcus Ravenhorom (Markus Ravenhorst) and Reinenom Maarten (Maarten Reynen).