In Zhangjiajie, central China's Hunan Province , Chinese "Iceman" Jin Songhao stands in a plastic box while a assistant puts in ice cubes during a cold endurance competition in Jan. 3, 2010. Jin Songhao dwarfed Wim Hof's world record for the longest ice bath by immersing himself in ice for 120 minutes while Chen last for 118 minutes. The previous world record was 115 minutes, which was made by Dutch "Iceman" Win Hof.